HELSINKI: Nokia has reduced prices of smartphones across the portfolio at the beginning of July in an attempt to decrease its share in the top of the mobile phone market to halt, two industry sources Tuesday.
One of the sources with direct knowledge of the prices of Nokia said the company's flagship product, N8, C7 multimedia phone, and the company uses targeted E6, so the steepest about 15 percent.
Other price reductions were smaller, both sources said. "There is no very large pieces per model, but scale - in the portfolio - are invisible to a very, very long time," said a source who works at a European telecommunications company.
A Nokia spokesman declined to comment on specific prices and said the changes were part of its normal business. "It's business as usual," he said.
The Finnish company is expected to lose for the second and third quarter report this year, when the aging rapidly losing market share, smartphone lineup of phones running Google's Android platform.
Nokia's share of the smartphone market fell to 25.5 percent in the first quarter from 39 percent one year earlier, according to Gartner, and many analysts expect the shares to decline further in 2011.
One of the sources with direct knowledge of the prices of Nokia said the company's flagship product, N8, C7 multimedia phone, and the company uses targeted E6, so the steepest about 15 percent.
Other price reductions were smaller, both sources said. "There is no very large pieces per model, but scale - in the portfolio - are invisible to a very, very long time," said a source who works at a European telecommunications company.
A Nokia spokesman declined to comment on specific prices and said the changes were part of its normal business. "It's business as usual," he said.
The Finnish company is expected to lose for the second and third quarter report this year, when the aging rapidly losing market share, smartphone lineup of phones running Google's Android platform.
Nokia's share of the smartphone market fell to 25.5 percent in the first quarter from 39 percent one year earlier, according to Gartner, and many analysts expect the shares to decline further in 2011.
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