Infosys and Tata has covered an index of corporate "Thought Leaders in India - defined as companies that the attitude of customers, employees and stakeholders to change.
Apple UK & U.S. led similar lists were notable omission from India's top 20, but Google, Nokia and Japan, Suzuki made the grade. So what is needed for an Indian thought leader be?
Thanks to the legacy of decades of closed markets, Indian companies have a huge advantage over foreign rivals. Seven of the 10 companies were Indian.
The index, compiled by TLG, a PR consultant, was the first in new markets. The results are derived from studies of the Indian "opinion leaders" and consisted of representatives from business, media and government.
Infosys, the global software company headquartered in Bangalore, and Tata, India's conglomerate making everything from tea to telecom manufactures, was the first and second. They are clearly more than just their local markets dominated, though - both have a successful advance into the western markets.
Meanwhile, Google and Nokia, are from the developed world to settle in India and secure a leading position - 3 and 6 respectively. TLG suggest that other Western groups should take note - both companies are known to specifically adapt their models to local conditions.
It seems that Indian consumers also have different ideas of Westerners, which is a pioneering rigorous, authentic, objective and transparent business (the five qualities that the respondents were asked to rank the short-listed companies).
Larsen & Tourbo, a civil engineer group, was the fifth and the State Bank of India, seventh. However, there was no civil engineering firms or banks in the British or American lists were dominated by technology and consumer companies. Apple in first place in both countries, but 40th in India.
So what is the best way the chances of success for a foreign company wants to break India to maximize?
A joint venture with a local partner is an answer, as in the case of Maruti-Suzuki, Suzuki's operations in India. But some groups have invested only in many decades, as Unilever has done by Hindustan Lever.
Apple UK & U.S. led similar lists were notable omission from India's top 20, but Google, Nokia and Japan, Suzuki made the grade. So what is needed for an Indian thought leader be?
Thanks to the legacy of decades of closed markets, Indian companies have a huge advantage over foreign rivals. Seven of the 10 companies were Indian.
The index, compiled by TLG, a PR consultant, was the first in new markets. The results are derived from studies of the Indian "opinion leaders" and consisted of representatives from business, media and government.
Infosys, the global software company headquartered in Bangalore, and Tata, India's conglomerate making everything from tea to telecom manufactures, was the first and second. They are clearly more than just their local markets dominated, though - both have a successful advance into the western markets.
Meanwhile, Google and Nokia, are from the developed world to settle in India and secure a leading position - 3 and 6 respectively. TLG suggest that other Western groups should take note - both companies are known to specifically adapt their models to local conditions.
It seems that Indian consumers also have different ideas of Westerners, which is a pioneering rigorous, authentic, objective and transparent business (the five qualities that the respondents were asked to rank the short-listed companies).
Larsen & Tourbo, a civil engineer group, was the fifth and the State Bank of India, seventh. However, there was no civil engineering firms or banks in the British or American lists were dominated by technology and consumer companies. Apple in first place in both countries, but 40th in India.
So what is the best way the chances of success for a foreign company wants to break India to maximize?
A joint venture with a local partner is an answer, as in the case of Maruti-Suzuki, Suzuki's operations in India. But some groups have invested only in many decades, as Unilever has done by Hindustan Lever.
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